By Bernard Ducros, General manager of Danone Waters Asia
Harvesting with care a natural resource is not that simple. When it has to do with water in an environment which suffers from dryness several months every year it becomes highly sensitive. Moreover even if 26% of Aqua belongs to the founder’s family, Aqua Danone remains a foreign company.
Our approach has been to demonstrate that wherever Aqua operates, local communities have better access to water and by working together we can consolidate the long term sustainability of the resources. Easy to say and yet very challenging to achieve. Let’s say it’s simply a necessary condition to be “able to operate”, and it has become a full part of Aqua’s operational business model.